Immerse is the provider of digital outdoor and billboard media services. The company develops, procures and installs a digital portfolio of large format screens and offers broadcasting services.

The Brief
To establish a name and new brand identity for a digital outdoor media company that stands out within the B2B and B2C markets.

The Solution
Immerse, as the name suggests, has been designed to draw the audience in. The logo takes inspiration from lightwaves and similarly, the evolution of circular graphic elements references the small LED bulbs of the screen. The colour palette and use of gradients was developed from the idea of sunset - when the illumination of the screens come to life with a gentle glow.