Spaah is a beauty and wellness business that allows you to book treatments that come directly to your door.

The Brief
To conduct a competitor analysis and redefine the brand to feel more professional, modern, luxurious and gender neutral.

The Solution
The rebrand involved a simplification of the existing name (Uspaah to SPAAH), a custom logo and a neutral colour palette that felt more inclusive and welcoming. The visual identity is very clean, minimal and uses photography that highlights the beauty of various skin tones, gender and age.