Gone West is a sustainable travel and forestry company that aims to reduce the environmental impact of tourism by planting trees to offset carbon emissions.

The Brief
Redesign the overall look and feel of the company to attract a wider audience and present as a credible and climate-forward brand.

The Solution
The updated visual identity has a minimal, futuristic direction with a simplified monochromatic colour palette, aiming to target a younger, more environmentally conscious audience. The brand aims to talk about climate in a minimal, aspirational and future-focused way and uses bold poster type in combination with authentic photography to keep human connection at the core.