This landmark building occupying a prominent corner site in the heart of Croydon has undergone a comprehensive refurbishment that is looking to attract new tenants and businesses to the area.

The Brief
To develop a brand for the building that integrates the practical demands of modern businesses, with the desire to live and work sustainably in a contemporary way.

The Solution
The final outcome takes inspiration from the latticed facade of the building itself to present a bold and modern visual identity. It uses a mixture of 2D and 3D elements, as well as orange as the core colour to represent change and creativity.

THINK INSIDE THE FRAME